The Challenge
This industrial equipment manufacturer needed to:
- Break into new vertical markets
- Support their inside sales team with warmer leads
- Establish credibility with large enterprise buyers
Our Strategy
We implemented a targeted industry approach:
Vertical Trade Publications
Contributions to manufacturing and processing journals
Engineering Focus
Technical content for engineering decision-makers
Case Studies
Success stories in industry-specific media
The Results
$2M
Sales pipeline generated
28%
Reply rate to outreach referencing the articles
45
Secured meetings with target accounts
3
New enterprise clients acquired
Client Testimonial
"In 15 years of industrial sales, I've never seen content work this effectively. Having our expertise showcased in these trade publications gave us instant credibility. The articles became perfect conversation starters for our sales team."
— Mark D., Sales Director