The Challenge
This prestigious personal injury firm needed to:
- Differentiate in a saturated local market
- Establish authority beyond paid ads
- Attract higher-value cases
Our Strategy
We developed a multi-phase content approach:
Legal Authority
Contributions to state bar journals and legal publications
Local Focus
Guest articles in regional business and community publications
Client Education
Informative content on legal resource sites
The Results
3.5x
Increase in qualified case inquiries
DA 45+
Average domain authority of placements
90%
Retention rate of clients from guest post referrals
$250K+
Value of largest case acquired through this channel
Client Testimonial
"We were skeptical at first—most legal marketing is about billboards and TV ads. But the credibility from these high-quality placements has transformed our practice. We're attracting better clients who value our expertise."
— Robert H., Managing Partner