The Challenge
DataPulse offered innovative business intelligence tools but faced:
- Low brand awareness in a competitive SaaS market
- Difficulty ranking for commercial intent keywords
- High customer acquisition costs ($800+ per signup)
Our Strategy
We implemented a content-driven approach targeting:
Data Leadership
Contributions to data science and BI publications
Vertical Focus
Industry-specific content for their top 3 verticals
Comparison Content
Strategic comparisons with legacy solutions
The Results
120%
Increase in monthly recurring revenue (MRR)
35
Premium backlinks from industry authorities
#1
Ranking for "small business analytics tools"
$350
Reduced CAC (from $800 to $450)
Client Testimonial
"The guest posting campaign established us as thought leaders exactly when we needed credibility. We're now the go-to solution in our niche, and the backlink profile has dramatically improved our organic visibility."
— Nicole S., CMO